A coveted luxurious auto account shall be up for grabs in 2023 as BMW of North America is conducting an company evaluation for inventive, media, social and CRM, the model confirmed to Advert Age on Tuesday. Advert Age is an affiliate of Automotive Information.

Omnicom’s Goodby Silverstein & Companions has held the inventive account since 2018, when it took over from KBS, which later rebranded as Forsman & Bodenfors after a merger with the Swedish store. The incumbent media company is Interpublic’s UM, whereas IPG’s Efficiency Artwork handles CRM. Different roster companies embody Omnicom’s Vital Mass, whose duties embody net improvement and digital advertising, and impartial store Anchor, which has social media.

BMW in an announcement referred to the evaluation as “a part of our regular course of enterprise,” which means that it’s a procurement-mandated evaluation that occurs regularly each a number of years. The evaluation, which is already underway, is predicted to take nearly all of the calendar 12 months to finish.

Incumbent companies, or their holding firms, can have a chance to defend their enterprise, in line with a BMW consultant.

BMW spent $39 million on measured media within the U.S. from January to September final 12 months, up from $32 million in the identical interval in 2021, in line with Kantar. (It spent $49 million for all of 2021.)