Wieden+Kennedy Vet Jesse Johnson Joins Chili’s Advertising and marketing Crew
DALLAS, Jan. 17, 2023 /PRNewswire/ — Brinker Worldwide, Inc. (NYSE: EAT) at this time introduced that Jesse Johnson has joined the corporate as Vice President of Advertising and marketing. On this newly created function, Johnson will develop and execute advertising and marketing methods for Chili’s® Grill & Bar and convey the model to life throughout a number of touchpoints, together with promoting, media, PR and the Visitor expertise.
An achieved model director with over 16 years of expertise, Johnson spent a lot of his profession at Wieden+Kennedy (W+Ok) main award-winning advertising and marketing initiatives and campaigns for high manufacturers reminiscent of Procter & Gamble, Nike Golf and KFC, together with the extremely acclaimed “Return of Colonel Sanders” marketing campaign.
“As we glance to be extra commercially aggressive, Jesse’s experience and fervour for constructing culturally related manufacturers shall be a driving power in placing Chili’s again within the cultural zeitgeist,” mentioned George Felix, Chili’s Chief Advertising and marketing Officer. “What will get me much more excited is the truth that he is a servant chief, has a ardour for teaching, and my perception that he shall be a terrific match and addition to our ChiliHead tradition.”
Throughout his time at W+Ok, Johnson managed shopper relationships and leveraged his strategic imaginative and prescient for inventive evolution to assist the company’s progress and enterprise improvement by way of his marketing campaign work. Most lately, he served because the Director of Development and helped drive important progress of W+Ok’s social arm, Bodega, in Portland, Ore.
“I’ve a deep-rooted love for the Chili’s model, and I am unable to wait to work with our advertising and marketing and management groups, in addition to our Crew Members, to raise Chili’s prominence,” Johnson mentioned. “I am excited to make use of my model technique and artistic background to assist Chili’s disrupt the informal eating area.”
In 2018, Advert Age named Johnson “Account Director of the 12 months” and named KFC’s marketing campaign “Marketing campaign of the 12 months.” Johnson additionally led the event of P&G’s globally acclaimed “Proud Sponsor of Mothers” Olympic marketing campaign for the London 2012 and Sochi 2014 Olympic Video games, which earned an Emmy, Gold Effie and 6 Gold Lions.
About Chili’s® Grill & Bar
Hello, welcome to Chili’s! We’re a pacesetter within the informal eating business and the flagship model of Dallas-based Brinker Worldwide, Inc. (NYSE: EAT). We’re recognized for our Large Mouth Burgers, full-on scorching Fajitas, Crispy Rooster Crispers and hand-shaken Margaritas. We take our meals significantly – however not ourselves – as a result of eating out ought to really feel like a celebration even when there may be nothing to rejoice. Our ardour is making each Visitor really feel particular, and on daily basis, our ChiliHeads make it their job to unfold #ChilisLove throughout our greater than 1,600 eating places in 29 nations and two territories. And Chili’s cares. We host native Give Again Occasions to assist children, training and starvation and have raised greater than $100 million benefiting St. Jude Youngsters’s Analysis Hospital by way of beneficiant Visitor donations. Discover extra details about us at chilis.com, comply with us on Twitter or Instagram, like us on Fb or be part of us on TikTok.
SOURCE Brinker Worldwide Payroll Firm, L.P.