S&P World Mobility final week stated it acquired Market Scan Info Techniques Inc., of Camarillo, Calif., to bolster its shopper choices.

Market Scan aggregates U.S. automobile pricing and incentive information. Greater than 10,000 U.S. dealerships, principally new-vehicle shops, use the corporate’s cost calculation device known as Automotive Funds as a Service, which gives exact automobile pricing.

S&P World Mobility, a Southfield, Mich., division of S&P World, gives automakers and suppliers with information and analytics.

KPMG Company Finance, RL Frey Inc. and MW Juron Automotive Consulting have been Market Scan’s consultants for the deal. The acquisition worth for the transaction introduced Feb. 16 and different monetary phrases of the deal weren’t disclosed.

Rusty West based Market Scan in 1988 along with his father, Russell, and was CEO of the corporate. He’ll stay with the enterprise as strategic adviser for S&P World Mobility. He’ll assist the mixing of Market Scan into S&P, together with new product improvement and methods to assist the auto trade, particularly within the digital retail sector.

Market Scan’s estimated 90 workers additionally will switch to S&P.

“It was robust for me to contemplate even doing one thing like this as a result of it has been in my household for over three many years,” West instructed Automotive Information, noting he is been in talks with S&P for greater than a 12 months. “The tradition at S&P could be very very similar to the tradition at Market Scan and so they have been very clear that every one the members of the Market Scan household could be welcome and really properly taken care of and that was what we have been on the lookout for.”

S&P stated Market Scan will complement its information choices.

“One of many huge alternatives that we’ve to carry Market Scan to the fullest is to actually leverage their information belongings and strengthen our services that we offer to OEMs throughout the nation,” Dave Mondragon, managing director of pricing and incentive options for S&P World Mobility, instructed Automotive Information.

S&P’s information and insights embody figuring out which prospects are available in the market for brand new automobiles, figuring out when and why they’re trying, and predicting the following automobile they’ll buy, he stated.

“What we didn’t have earlier than [Market Scan] is detailed info on automobile pricing and that is actually a core competency that fills out our portfolio,” Mondragon stated.

This automobile pricing info will assist S&P advise purchasers on buyer loyalty, retention and conquest enterprise, Mondragon stated.

It additionally will present which prospects probably will migrate to any product inside an automaker portfolio, which is very key with new merchandise corresponding to EVs, he stated.

“The way forward for the enterprise will give attention to buyer advertising with particular buyer incentives down the highway curated and customized for each buyer,” Mondragon stated.