Mazda Europe CEO Martijn ten Brink instructed me the business is in charge for the decline of the big auto snow.

“It was our personal fault,” he stated. “We made it unaffordable.”

The value tag to be at a present varies loads, however the mixed price of the stand and all of the logistics concerned in collaborating within the occasion is estimated to be within the multi-millions.

He added that auto reveals grew to become showcases for “the company executives to shake palms and drink a espresso” as an alternative of specializing in potential prospects.

“Geneva was most likely the most effective examples,” he stated. “It did not supply a enterprise case from a gross sales perspective.”

At a time when auto reveals are struggling for survival, one occasion that continues to draw a wide selection of automotive manufacturers is the Brussels auto present.


“There is a gigantic quantity of contracts signed,” ten Brink stated, “which is why Brussels has at all times had a really fascinating enterprise case. It is a gross sales present.”

Alfa Romeo boss Jean-Philippe Imparato stated that’s the important purpose why the Stellantis subsidiary made it some extent to journey to Brussels.

“The present generates 30 p.c of the enterprise annually for our Belgian sellers,” he stated.